Barbeque Nation was founded in 2006 with a simple vision – offering a complete dining experience to customers at affordable prices. One of the most successful casual dining chains in India, Barbeque Nation pioneered the concept of live grills embedded under dining tables – allowing customers to grill their own barbecue’s right at their tables. A novelty at the time, the restaurant allowed clients to customize their own starters with their preference of flavours – ushering the era of ‘Do It Yourself cuisine’ in India. The look and feel of all outlets is rustic and casual with wood and open-brick wall surface. The sizzle of the grills livens up the whole atmosphere and gives diners a comfortable and cosy experience. In its very first outlet in Mumbai in 2006, Barbeque Nation inculcated the one principle that would cause the chain to expand pan-India in an amazingly short time period, putting the customer first at all steps of the dining experience – from reserving a table and customizing the level of spiciness, to creating in house live entertainment and taking feedback from customers long after their dining experience was over.